If people would vote against this sort of DRM by not buying the games then it would go away. It's funny because the people who really want to pirate the games will hack it to get around the online requirements. Then the only people affected by the poor DRM are those who actually bought the software.
Heather
It reminds me of DVDs.
Purchasing DVDs back in the ancient early 2000s when DVDs were the in thing, you'd have all those compulsory adverts at the beginning that tell you how bad pirates are and how the pirate copies are all blurry and fuzzy to watch.
Yarr!
But! ...of course, because the copies are lifted from digital media. you get an identical copy of the film, except to save space you remove the trailers and compulsory adverts.
I don't know how many of you this scenario chimes with, but we'd buy DVDs only to back-it-up on an external hard-drive.
It was pretty insane looking back, but necessary.
I think EA are in for a big irrecoverable fall *fingers crossed*